Sunday, 22 January 2012

Uk Film Audience Research

Recommendations for major film companies based on statistics about the UK film audience ~
  • The age range that visits the cinema most often and buys most DVDs is 7-24 therefore it would benefit major film companies to focus on this audience and films popular with this age group - animated children's films (like Shrek or How to Train Your Dragon) for the younger audience in that age range (7-14), comedies, romance or action films for the older audience up to 24. 
  • The statistics also show that Asian, Black/African Caribbean, and Eastern European people living in the UK are more regular cinema visitors so perhaps films from a wider variety of countries rather than predominantly American and British films should be shown more often in UK cinemas.

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